E-commerce and marketing activities are one of the important social areas used in solving today’s global and local economic and commercial problems. Many fundamental activities carried out, such as e-marketplaces, payment methods, product promotions, data processing, logistics, and public relations, which have become part of our daily lives, are products of this field.
Digital communication is of vital importance in today’s business world, where competitive conditions are becoming more challenging and the importance of marketing communication is increasing. Due to the prominence of features such as speed, interaction, instant analysis and reporting in organisations’ communications with their target audiences, the need for employees who can manage digital communication channels, establish interaction and manage processes in the digital sphere is increasing day by day.
The main objective of the programme is to train graduates who are well-equipped and competent in their field, with design and technical knowledge in digital communication and marketing, who are proficient in business processes and can manage related processes in a digitalising world. In addition, the aim is to equip students with sufficient knowledge and skills to meet the needs of the relevant sectors and prepare them for all scenarios they may encounter in the industry.