ECM 101 Visual Communication Design
This course aims to teach students how to effectively use visual elements and understand their importance in communication. Topics include principles of graphic design, typography, color theory, composition techniques, and digital media tools. Students will develop creative thinking skills while also gaining the ability to analyze and create visual materials. The course includes projects and practical exercises, giving students the opportunity to put theoretical knowledge into practice. In addition, students will be introduced to current design trends and industry standards.
ECM 104 Digital Marketing
This course focuses on developing and applying marketing strategies using digital platforms and tools. It covers the fundamental principles of digital marketing, including social media marketing, search engine optimization (SEO), content marketing, email marketing, mobile marketing, and data analytics. Students will gain practical knowledge and experience in creating digital marketing campaigns, conducting target audience analysis, effectively using digital tools, and measuring performance. This course serves as a foundational guide for anyone aiming to gain a competitive advantage in the modern marketing world.
ECM 106 Introduction to Advertising
This course introduces the basic principles and practices of advertising. It covers the history, theoretical foundations, strategic planning processes, and modern digital advertising techniques. Students will learn about target audience analysis, brand positioning, creative campaign development, and media planning. Additionally, they will gain knowledge about advertising ethics and legal regulations. Supported by case studies and practical applications, the course aims to enhance students’ ability to solve real-world advertising problems.
ECM 200 Summer Practice
This course is basically a voluntary internship course. Students undertake internships during the summer months in companies where they communicate with their own resources. With this course, the student will have the opportunity to bring together the theoretical knowledge that he/she obtained in practice.
ECM 201 Media and Communication Technologies
This course examines the fundamental concepts of the media industry, its historical development, and the impact of modern communication technologies. Topics include traditional and digital media operations, media theories, media ethics, social media, and the societal effects of new communication technologies. Students will enhance their critical thinking skills while learning about media production, distribution, and consumption processes. The course also covers current trends and innovative communication technologies through practical applications.
ECM 202 Consumer Behavior
This course aims to provide students with an understanding of consumers’ decision-making processes, purchasing behaviors, and the environmental, psychological, sociocultural, and demographic factors that influence these behaviors.
ECM 203 Trade and Information Technology Law
This course explores legal issues arising from the digitalization of trade and the increasing importance of information technologies in business. Students will learn about e-commerce, electronic contracts, data protection, cybersecurity, intellectual property rights, and digital currencies. Current developments and legal frameworks regarding internet law and digital platforms are also discussed. Students will acquire the ability to identify and resolve legal issues in the digital world.
ECM 204 Digital Advertising
This course comprehensively addresses advertising strategies and practices on digital platforms. Students will learn the fundamentals of digital advertising, channels, and tools. Topics include SEO, SEM, social media advertising, content marketing, email marketing, and programmatic advertising. Students will also gain skills in analytics and measurement methods for evaluating and optimizing campaign effectiveness. The course is enriched with both theoretical knowledge and hands-on applications.
ECM 206 Integrated Marketing Communications
This course teaches how modern marketing strategies can be integrated and effectively implemented. It focuses on coordinating and harmonizing advertising, public relations, sales promotions, direct marketing, and digital marketing. Students will learn target audience analysis, brand message development, media planning, and campaign evaluation. Practical exercises and real-world examples complement theoretical knowledge, enabling students to apply integrated marketing communication strategies effectively.
ECM 250 Digital Copywriting
This course aims to teach students how to write effective and creative texts for digital platforms. It covers writing techniques for digital media, blogs, social media, websites, and email marketing. Students will learn target audience analysis, SEO-friendly content creation, digital storytelling, and brand language development. The course also includes content strategy and performance evaluation, with applied projects and feedback to support learning.
ECM 251 Search Engine Optimization (SEO)
This course introduces fundamental SEO concepts for students pursuing careers in digital marketing and web development. It covers how search engines work, keyword research, on-page and off-page optimization, backlink strategies, content optimization, and performance measurement. Students will also learn about current SEO trends and algorithm updates to adapt to the dynamic SEO environment. Practical applications and case studies complement the theoretical content.
ECM 252 Digital Performance Analysis and Measurement
This course provides students with the fundamental concepts needed to evaluate the effectiveness of digital marketing strategies. Topics include web analytics, social media analytics, SEO, conversion optimization, and data visualization. Students will develop skills in analyzing digital platform performance.
ECM 253 Content Creation and Management
This course focuses on digital media and communication, teaching students how to develop content strategies, use various formats (text, visual, video), apply SEO, and utilize content management tools. Through practical projects, students will transform theory into practice while gaining a deeper understanding of content performance analysis and improvement.
ECM 254 Data Analytics
This course covers data collection, cleaning, analysis, and interpretation. Students will gain fundamental knowledge and skills for data-driven decision-making. Using statistical methods, data mining techniques, and visualization tools, they will practice solving real-world problems. The course also provides in-depth insights into analyzing large datasets and interpreting findings.
ECM 255 Social Media Marketing
This course focuses on digital marketing strategies and the effective use of social media platforms. Topics include managing social media channels, developing content strategies, reaching target audiences, engagement techniques, and analytics. Students will also learn practical skills in social media advertising, crisis management, and trend monitoring. The course equips students with a comprehensive understanding of digital marketing through social media.
ECM 256 Customer Relationship Management (CRM)
This course introduces the process of managing customer interactions to increase satisfaction, ensure loyalty, and build long-term relationships. It covers strategic planning, data analysis, and communication methods that integrate marketing, sales, and customer support. Students will learn CRM principles, implementation methods, and their impact on business performance.
ECM 257 Information Security
This course focuses on protecting IT systems, developing defense strategies against cyberattacks, and ensuring data security. Students will gain skills in recognizing, preventing, and responding to information security threats. Topics include encryption, network security, security policies, and legal regulations, enabling students to identify and solve security issues in the digital world.
ECM 258 Mobile Marketing
This interdisciplinary course examines the impact of modern mobile technologies on marketing strategies. Students will learn the principles of mobile marketing, including mobile apps, mobile websites, and other digital platforms. The course emphasizes how to reach target audiences through mobile devices, plan mobile campaigns, and leverage opportunities offered by mobile technologies.
ECM 259 Public Relations and Advertising
This course covers key areas of marketing communication, aiming to provide students with skills to establish effective communication with organizations or individuals. It explores the principles, strategies, and practices of public relations and advertising, with a focus on crisis communication, media relations, brand management, and digital media use. The course prepares students for professional orientation and a successful career in the sector.
CPR 106 Web Programming
This course introduces the principles and applications of modern web technologies. Students will learn to create interactive and user-friendly websites using HTML, CSS, and JavaScript. The course also covers server-side programming languages, database management, web security, performance optimization, and user experience for dynamic web applications.
FTP 121 Fundamentals of Global Business
This course aims to equip students with the skills needed for business management and to provide a better understanding of different business fields in local and global contexts. Topics include business fundamentals, workforce demographics, social responsibility, ethics, entrepreneurship, management processes, human resources, production, marketing, decision-making, international business, and future opportunities in the global economy.
FTP 215 Principles of Marketing
This course introduces the foundations of contemporary marketing, both theoretical and practical. It covers definitions of marketing, consumer behavior, and basic marketing functions, as well as strategy, product development, branding, pricing, distribution, communication, research, and planning.
FTP 206 Electronic Commerce / E-Commerce
This course examines concepts related to economic and social issues, offering insights into how organizations successfully conduct internet-based operations. From a managerial perspective, the course focuses on strategy development, gaining competitive advantage, leveraging emerging technologies, pricing, distribution channels, promotion, and advertising in e-commerce.
FTP 201 International Trade Theory and Policy
This course highlights the importance of international economics due to the rapid integration of global markets. It helps students understand the effects of international trade on individuals and businesses, as well as the implications of changes in trade policies and economic conditions.
INF 233 Introduction to Computers
This course covers computer literacy, data and information processing, hardware-software, organization, programming, basic principles of computing, Windows applications, and their use.
LAW 106 Introduction to Law
This course examines legal issues related to commerce, including the rights and responsibilities of merchants, agency, sales, contracts, partnerships, and related legal topics.