| No | Qualifications |
| 1 | Recognises and can use basic techniques and programmes related to e-commerce and marketing. |
| 2 | Possesses knowledge of marketing communication techniques, public relations, new products and brands, and will support the formation of the institution’s image in line with marketing principles. |
| 3 | Will have the ability to identify, analyse and propose solutions to problems encountered in marketing applications. |
| 4 | Is able to follow and apply current developments in traditional and digital marketing. |
| 5 | Is able to develop and implement marketing strategies in line with product, price, distribution and promotion objectives, as well as in line with the digital dimension. |
| 6 | Has knowledge of and is able to apply data literacy and data management. |
| 7 | Be able to relate different areas of communication to each other, develop strategies, and create interaction. |
| 8 | Be able to use Turkish and at least one foreign language (specifically English) effectively in written and spoken form, easily follow the e-commerce and marketing information provided, and communicate effectively with colleagues. |
| 9 | Gain the ability to produce, present and manage content within the scope of communication activities. |
| 10 | Understand and apply professional, legal, social and ethical responsibilities. |